Privacy Policy

Last updated: 10/1/26

Equicode is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Equicode is the data controller responsible for your personal data. Equicode operates as a UK based sole trader

Contact details:
Email: nickydonohue@hotmail.com
Website: www.equicode.horse

2. What Personal Data We Collect

We may collect and process the following types of personal information:

Name, email address and telephone number
Location data such as postcode
Information you provide via enquiries or bookings
Information relating to your horse, including name, history and relevant veterinary or welfare information
Photographs or videos (only where you have given explicit consent)

We only collect data that is necessary for providing our services and supporting your needs.

3. How We Collect Your Data

We collect personal data when you:

Contact us via the website, email or social media
Book or enquire about services
Provide information during the course of our professional work
Give consent for photographs or information to be shared

4. Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases to process your personal data:

Contractual necessity – to provide services you have requested
Consent – for photographs, social media content or optional communications
Legitimate interests – to manage our business, improve services and maintain records
Legal obligation – where required by law

You may withdraw consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before consent was withdrawn.

5. How We Use Your Information

We use your personal data to:

Provide and manage our services
Communicate with you
Maintain accurate records
Improve our services and educational content
Share educational material (only with your explicit consent)

We will never use your information for marketing purposes without consent.

6. Sharing Your Data

We do not sell, rent or trade your personal data.

We may share limited information with trusted third parties such as veterinarians or therapists only where necessary to support your horse’s welfare and only with your consent or where legally required.

All third parties are required to handle your data securely and lawfully.

7. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access or disclosure. Data is only accessed by those who need it for legitimate purposes.

International Data Transfers - We do not transfer your personal data outside the UK. If this changes, we will ensure appropriate safeguards are in place in accordance with UK GDPR.

8. Data Retention

We keep personal data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting or professional requirements. Data is securely deleted or anonymised when no longer needed.

9. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Request correction of inaccurate data
Request erasure of your data
Restrict or object to processing
Withdraw consent at any time
Request data portability

To exercise any of these rights, please contact us using the details above.

10. Complaints

If you are concerned about how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO). We would appreciate the opportunity to address your concerns before you approach the ICO.

www.ico.org.uk

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.